NSPCC

The NSPCC aims to protect children from cruelty, support vulnerable families, campaign for changes to the law and raise awareness about abuse.

Our inspiration and vision

Today, the NSPCC is inspired by a belief that we can make a difference for all children – by standing up for their rights, by listening to them, by helping them when they need us and by making them safe.

Our vision is ending cruelty to children in the UK. We believe cruelty is preventable and that through having an inspirational vision we will achieve much greater success for children.

Our approach

We believe our effectiveness is enhanced by a combined approach of services, policy and campaigning. Our direct services bring immediate help to children but on their own cannot achieve an end to cruelty and policy, influencing and campaigning work is much more forceful when informed by real experience gained from working with real children who have suffered abuse.