The Gift of Time
v's Gift of Time Store
After conducting research that showed that two thirds of respondents felt that the festive season has become “too commercial” , v opened a pop-up shop which offered shoppers a gift-idea which wouldn't empty their pockets; a time token.
For four days only, v opened the 'Gift of Time' store on Berwick Street in Central London, and gave shoppers a personalised, gift-wrapped time token in return for pledges of their time to a loved one.
The shopped proved very popular with gifts that were given including 'cooking a three course meal' and 'washing the dog'.
Lucie Jones, from X Factor, who launched the store on the 3 December, said:
“Giving your time is such a great idea. It’s personal, costs nothing and captures the real festive spirit. Last
year, it became popular to ask for charity donations instead of a gift. This year, with money tight, the new
trend could be giving ‘the gift of time’.”
If you missed out on the shop but want to give a time token to a loved one, check out our Facebook application.
