Gaming for Good: Introducing Vinspired’s Purple Ninja

Can Gamification Empower Young People to Make a Difference?

At Vinspired, we believe in the transformative power of gamification to motivate young people to engage in positive social actions. By leveraging game mechanics like status, achievement, reward, and competition, we aim to enhance young people’s intrinsic motivations to contribute to their communities. This is the core idea behind our Purple Ninja pilot development process.

We have assembled a dynamic team to explore this product development journey. Venn Street is helping us mentor young entrepreneurs, while Mint Digital is crafting a digital experience that resonates with the youth. Vinspired, with its rich expertise in youth engagement, is at the forefront of this initiative.

Purple Ninja is designed to bridge the gap between online advocacy and offline action. Targeted at 11-13-year-olds, this gamified platform encourages community participation. By co-developing Purple Ninja with input from our audience, we ensure the product meets their expectations and needs.

Young people, youth workers, and educators have been instrumental in shaping Purple Ninja. Through competitions and collaborative sessions, we’ve identified the types of community activities that resonate with youth, propelling our pilot forward. This embodies the spirit of the Beta Generation as we prototype, test, and refine our approach with Mint Digital’s support.

Stay tuned for more updates on this exciting project.

To learn more about our other initiatives, check out: - Gaming for Good – introducing vInspired’s Purple Ninja - vInspired Live launches the #ChangeSomething campaign - vInspired and Sidekick Studios join forces to bring temping opportunities to London youths - vInspired brings US Do Something movement to the UK - Endeavour to be beta in 2014 - Igniting passion and kick starting sustainable social action