Giving the gift of time
It’s simple. Last year, it became popular to ask for donations to charity instead of a gift. This year, with hundreds of thousands of young people worried about their finances, v is making it easy for them to give the gift of time, rather than an expensive present this festive season.
v’s nationwide ‘Gift of Time’ campaign started with the opening of the ‘Gift of Time’ pop-up store on Berwick Street, London, by Lucie Jones of the X Factor, who is supporting the campaign.
From there, the festive campaign has seen an army of volunteers, across the country, harnessing the goodwill and time of the country’s young people. Regional stores and regional “Goodie Hoodie” squads have been popping up in over 40 locations across the country including Leicester, Watford, Newcastle, Liverpool, Exeter, Portsmouth, Bristol, Gloucester, Derby and Hull.
Many young people – especially if they are unemployed – don’t think their time is worth anything. But the Office of National Statistics figures show the average hour of a 16-25 year old’s time is worth £7.07; a real gift of time.
The ‘Goodie Hoodie’ crew, have helped suggest how young people could gift their time, – by volunteering for a charity, helping at a local community group or getting valuable work experience in the career field of their choice.
Young people can also visit v’s online virtual ‘gift of time’ store which enables them to download their very own personalised Time Token or alternatively, they can log on to Facebook and get the new Time Token application.