Reverse Riots: Challenging the Negative Perceptions of Young People
Following the recommendations from the Riots Communities and Victims panel, which emphasized the need for brands to inspire and highlight positive images of young people, we are excited to launch Reverse Riots. This campaign aims to challenge the negative perceptions of young people that were amplified by past events.
Empowering Young People
The Reverse Riots campaign provides young people with opportunities to showcase their positive contributions to society. Powered by youth, this initiative encourages them to stand up and display their collective force for good.
We are thrilled to bring the successful Do Something movement to the UK, with Reverse Riots as its inaugural mass engagement campaign. This initiative invites every young person in the UK to demonstrate their potential as a force for positive change.
Spreading Positivity
The call to action is straightforward: take a photo holding a statement about your positive contributions or intentions for society. Whether it’s a personal attribute, like resilience, or community-minded actions, like volunteering for young people, these messages will counteract negative stereotypes.
This is a chance for youth to transform the narrative, showcasing their positive impacts through visual and online demonstrations. By doing so, they challenge the negative perceptions reinforced by past events.
The Power of Social Media
Young people are encouraged to spread this positivity via social media, Blackberry Messenger, and face-to-face interactions, creating a gallery of positivity to balance the often negative media portrayal of youth.
Showcasing Youth Potential
As our CEO states: “A journey of a thousand miles begins with a single step. If young people take action to stand up for what they believe in, they can create a significant shift in attitudes. They have the power to change the world for the better.”
Inspired by the success of Do Something USA and powered by Vinspired’s expertise, this campaign uses simple, mass engagement strategies to mobilize a new generation of youth. It aims to create a positive impact on their future and communities, inspiring a lifelong passion for positive action.
Reverse Riots: challenging the negative perceptions of young people Join this year’s biggest youth movement - be part of #ReverseRiots!