Get Trashed: Saving 10,000 Items of Clothing from Landfill

Get Trashed, a campaign by Do Something UK, is taking a stand against the fast-fashion epidemic exacerbated by celebrity culture. Each year, this trend drives thousands of clothing items to landfill. Get Trashed - saving 10,000 items of clothing from landfill is leading the charge to create a more sustainable fashion future.

The Social Media Influence on Fashion

New research by Vinspired reveals that nearly half of young people in the UK experience “Insta-envy”—the desire to emulate the fashion of celebrities and peers seen on platforms like Instagram and Facebook. Many young individuals, aged 16-25, spend around £100 monthly to mimic styles of stars such as Alexa Chung, Kim Kardashian, and David Beckham. On average, they check fashion blogs and Instagram three times a day to keep up with trends.

Fast Fashion’s Environmental Impact

A survey of 2,000 young people found that more than two-thirds shop at low-cost retailers like Primark and H&M. Alarmingly, 80% were unaware that one-third of all clothing in the UK ends up in landfill. Upon learning this, 54% expressed a willingness to participate in clothing swaps if more recycling events were available.

Celebrity Influence on Buying Trends

The survey highlighted the celebrities most influencing young people’s purchases. Alexa Chung is the top style icon for young women, while David Beckham leads for young men. The financial consequences are significant, with 21% admitting “Insta-envy” hinders their ability to save for a home, and 48% feeling it prevents life progression.

The Rise of Sustainable Fashion Choices

Despite the allure of fast fashion, some young people are embracing sustainability. About 24% source their wardrobes from charity shops, retro stores, or hand-me-downs.

The Get Trashed Initiative

As part of Vinspired’s Do Something programme, Get Trashed aims to prevent over 10,000 clothing items from reaching landfill by February 2014. The campaign kicked off with a Car Boot Disco event at London’s Ministry of Sound, featuring clothing swaps and customisation stations set to Kiss FM’s soundtrack.

Young people can support the initiative by hosting their own Car Boot Disco events, customising clothing, or swapping items with friends.

For more tips on sustainable fashion, check out 4 eco-friendly fashion tips to customise your clobber.

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