Voting 101: Your Ultimate Guide to the Next Election

Swing the Vote: Voting 101

In the last general election, only 44% of 18-24-year-olds turned out to vote. We understand that it requires motivation to find your polling station, make the trip, and cast your ballot, especially if you’re unsure about the process or what you’re voting for.

We’ve compiled the ultimate Voting 101 guide, packed with all the essential information (jargon-free) so you’re well-prepared and ready to get involved in the next elections.

The Big Question: Why Should I Vote?

It’s often said that one vote won’t make a difference. Here are three reasons why your vote truly matters:

1. Not Voting Means Losing Out: Politicians aim to run the country, but they also strive to win the next election. When budgets are tight, those least likely to vote are often the hardest hit. Young people have faced challenges such as cuts in EMA funding for sixth-formers, reduced housing benefits for under-35s, and increased university fees. Meanwhile, pensioners, who are more likely to vote, have benefited from changes to pensions and savings rules. MPs focus on pleasing frequent voters because they hold the power to elect or dismiss them.

2. Politicians Listen to Voters: Young people often feel disconnected from politicians, but they are also the least likely to vote. If even a fraction of the 1.5 million university students eligible to vote did so, politicians would have to pay attention.

3. A Single Vote Can Change Everything: In 2008, the British National Party lost their seats in Amber Valley Borough Council by just one vote. Even if your vote doesn’t lead to a victory for your party, it can prevent others from gaining power.

Understand the importance but want more from politicians? Join our campaign to demand action on the issues you care about.

Help us Swing the Vote. Grab your phone and create a 15-second #SwingTheVote video starting with “I’d vote if…” Rick Edwards will include his favorites in a film powered by young people. We’ll present it to politicians to ensure they work for you.

Related Links and Resources

• Voting 101 - Your Ultimate Guide to Voting in the Next Election
• Swing the Vote: Young People DO Care About Being Heard at Elections
• Swing the Vote - How Do I Vote?
• vInspired Calls on Political Leaders to Deliver Youth Pledges on Twitter
• 5 Ways to Get Involved in Politics
• Three Million Youth Votes Up for Grabs