Lolz not Trolls
A 2013 anti-trolling pledge campaign from Do Something UK, backed by The Wanted, Caroline Flack and others, asking young people to make the internet happier.
A programme of the vInspired charity, 2013. Updated on 13 September 2026
What it was
Lolz not Trolls was a Do Something UK campaign in February and March 2013 that asked young people to pledge against trolling and to highlight positive causes online instead, with an app on the Do Something Facebook page and an iPad mini to be won. Popbitch, twice, told its readers to “join The Wanted, Delilah, Caroline Flack and Lauren Goodger and many more, and pledge your support to #lolzNOTtrolls to help make the internet a happier place”.
What it did
The campaign’s research put numbers on a problem that was rarely measured then: a quarter of young people said they were regularly trolled; one in ten admitted to trolling; 60 per cent of 14 to 18 year olds thought it was wrong, while 23 per cent of those who did it said it was because they thought it was funny; 49 per cent said things online that they would not say in person; and Facebook, at 45 per cent, was where most of it happened.
From the archive
Coverage
- Popbitch, 28 February 2013: Infamous in Scarborough
- Popbitch, 7 March 2013: Banished to the back seats
What happened
The campaign ran for a few weeks in 2013. Its addresses, on lolznottrolls.vinspired.com and on the main site, are still linked from the newsletters of the time, which is why this page exists.
Do this today
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